ATV World is Changing

Throughout the past few years, the ATV industry is seeing more and more buyers, especially those in their twenties and this is a fact that is sending the ATV industry up the rollercoaster track. Whether it's used ATV or brand new ATVs, retailers and manufacturers are seeing an encouraging growth and recognize the fact that this sport is becoming much more popular than before.

Throughout the past few years, the ATV industry is seeing more and more buyers, especially those in their twenties and this is a fact that is sending the ATV industry up the rollercoaster track. Whether it's used ATV or brand new ATVs, retailers and manufacturers are seeing an encouraging growth and recognize the fact that this sport is becoming much more popular than before.

ATVs were first considered as a "toy" for adults - a vehicle that isn't a car, not a main mean of transportation and not a race car. It's between everything. Something recreational and provides fun, excitement and can also be used for work. Because of the price, ATVs used to be designed for the sake of simplicity and convenience. That also means that the old-school type of ATVs has nothing much to look at.

As a direct response to the growing number of younger ATV buyers, manufacturers are starting to take a closer look at the way their ATVs are designed. The taste and preference of the younger generation differs tremendously with the older generation. They want flash, colors, cool designs, cut, sleekness, speed, and bright, enthusiastic designs. They don't want the boring old ATVs designed for the farm! This very same trend is seen in sale of motor homes, trailers and van campers. Manufacturers of ATVs see an upward trend and a sale record that is simply astounding. Many new owners of ATVs said that they are getting loans that are equivalent to a second-home loan for the ATVs or RVs. Some even commented that some of the loans could be stretched up to 15 years and they are able to deduct the interest for tax purposes too. This could be one of the many reasons why many more people can afford to purchase their own ATVs nowadays.

As the target audience begins to widen and take a change, manufacturers are hiring younger and 'funkier' designers with creative taste to design their newer ATV models. ATV retailers are also operating in more channels to help sell the ATVs to a younger audience. As such, most online ATV stores are being credited by big brands and they offer very good prices for ATVs. Even the Chinese ATVs are getting more popular!

The world of ATV is certainly, without a doubt, positively changing.

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Author: K Shawn